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Home Publications Chapters Confronting BDS: The Limits of Marketing

Confronting BDS: The Limits of Marketing

Memorandum No. 169, Tel Aviv: Institute for National Security Studies, September 2017

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Mark A. Heller

Aware that there is little chance of mobilizing decisive international support for the explicit denial of Israel’s rightful existence, BDS activists have instead focused on aspects of Israeli behavior that resonate more strongly in international political discourse: policies in or about the West Bank and Gaza, especially the use of land and other resources for Jewish civilian settlements that seem logically to contradict Israel’s rhetorical commitment to a resolution of the Israeli-Palestinian conflict based on the principle of “two states for two peoples.” By most reasonable standards of judgment, the BDS campaign strategy has been a signal failure.


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  • Research

    • Topics
      • Israel and the Global Powers
      • Israel-United States Relations
      • Glazer Israel-China Policy Center
      • Russia
      • Europe
      • Antisemitism and Delegitimization
      • Iran and the Shi'ite Axis
      • The Campaign Against Iran and the Shiite Axis
      • Iran
      • Lebanon and Hezbollah
      • Syria
      • Yemen and the Houthi Movement
      • Iraq and the Iraqi Shiite Militias
      • Conflict to Agreements
      • Israeli-Palestinian Relations
      • Hamas and the Gaza Strip
      • Peace Agreements and Normalization in the Middle East
      • Saudi Arabia and the Gulf States
      • Turkey
      • Egypt
      • Jordan
      • Israel’s National Security Policy
      • Military and Strategic Affairs
      • Societal Resilience and the Israeli Society
      • Jewish-Arab Relations in Israel
      • Climate, Infrastructure and Energy
      • Terrorism and Low Intensity Conflict
      • Cross-Arena Research
      • Data Analytics Center
      • Law and National Security
      • Advanced Technologies and National Security
      • Foreign Information Manipulation and Interference
      • Economics and National Security
    • Projects
      • Preventing the Slide into a One-State Reality
      • India-Middle East-Europe Economic Corridor (IMEC)
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