Confronting BDS: The Limits of Marketing | INSS
go to header go to content go to footer go to search
INSS logo The Institute for National Security Studies, Strategic, Innovative, Policy-Oriented Research, go to the home page
INSS
Tel Aviv University logo - beyond an external website, opens on a new page
  • Campus
  • Contact
  • עברית
  • Support Us
  • Research
    • Topics
      • Israel and the Global Powers
        • Israel-United States Relations
        • Glazer Israel-China Policy Center
        • Russia
        • Europe
        • Antisemitism and Delegitimization
      • Iran and the Shi'ite Axis
        • Iran
        • Lebanon and Hezbollah
        • Syria
        • Yemen and the Houthi Movement
        • Iraq and the Iraqi Shiite Militias
      • Conflict to Agreements
        • Israeli-Palestinian Relations
        • Hamas and the Gaza Strip
        • Peace Agreements and Normalization in the Middle East
        • Saudi Arabia and the Gulf States
        • Turkey
        • Egypt
        • Jordan
      • Israel’s National Security Policy
        • Military and Strategic Affairs
        • Societal Resilience and the Israeli Society
        • Jewish-Arab Relations in Israel
        • Climate, Infrastructure and Energy
        • Terrorism and Low Intensity Conflict
      • Cross-Arena Research
        • Data Analytics Center
        • Law and National Security
        • Advanced Technologies and National Security
        • Foreign Information Manipulation and Interference
        • Economics and National Security
    • Projects
      • Preventing the Slide into a One-State Reality
  • Publications
    • -
      • All Publications
      • INSS Insight
      • Policy Papers
      • Special Publication
      • Strategic Assessment
      • Technology Platform
      • Memoranda
      • Posts
      • Books
      • Archive
  • Database
    • Surveys
    • Spotlight
    • Maps
    • Dashboards
  • Events
  • Team
  • About
    • Vision and Mission
    • History
    • Research Disciplines
    • Chairman of the Board
    • Board of Directors
    • Fellowship and Prizes
    • Internships
  • Media
    • Communications
    • Video gallery
    • Press Releases
  • Podcast
  • Newsletter
  • Campus
Search in site
  • Research
    • Topics
    • Israel and the Global Powers
    • Israel-United States Relations
    • Glazer Israel-China Policy Center
    • Russia
    • Europe
    • Antisemitism and Delegitimization
    • Iran and the Shi'ite Axis
    • Iran
    • Lebanon and Hezbollah
    • Syria
    • Yemen and the Houthi Movement
    • Iraq and the Iraqi Shiite Militias
    • Conflict to Agreements
    • Israeli-Palestinian Relations
    • Hamas and the Gaza Strip
    • Peace Agreements and Normalization in the Middle East
    • Saudi Arabia and the Gulf States
    • Turkey
    • Egypt
    • Jordan
    • Israel’s National Security Policy
    • Military and Strategic Affairs
    • Societal Resilience and the Israeli Society
    • Jewish-Arab Relations in Israel
    • Climate, Infrastructure and Energy
    • Terrorism and Low Intensity Conflict
    • Cross-Arena Research
    • Data Analytics Center
    • Law and National Security
    • Advanced Technologies and National Security
    • Foreign Information Manipulation and Interference
    • Economics and National Security
    • Projects
    • Preventing the Slide into a One-State Reality
  • Publications
    • All Publications
    • INSS Insight
    • Policy Papers
    • Special Publication
    • Strategic Assessment
    • Technology Platform
    • Memoranda
    • Posts
    • Books
    • Archive
  • Database
    • Surveys
    • Spotlight
    • Maps
    • Dashboards
  • Events
  • Team
  • About
    • Vision and Mission
    • History
    • Research Disciplines
    • Chairman of the Board
    • Board of Directors
    • Fellowship and Prizes
    • Internships
    • Privacy Policy and Terms of Use
  • Media
    • Communications
    • Video gallery
    • Press Releases
  • Podcast
  • Newsletter
  • Campus
  • Contact
  • עברית
  • Support Us
bool(false)

Publications

Home Publications Chapters Confronting BDS: The Limits of Marketing

Confronting BDS: The Limits of Marketing

Memorandum No. 169, Tel Aviv: Institute for National Security Studies, September 2017

עברית
Mark A. Heller

Aware that there is little chance of mobilizing decisive international support for the explicit denial of Israel’s rightful existence, BDS activists have instead focused on aspects of Israeli behavior that resonate more strongly in international political discourse: policies in or about the West Bank and Gaza, especially the use of land and other resources for Jewish civilian settlements that seem logically to contradict Israel’s rhetorical commitment to a resolution of the Israeli-Palestinian conflict based on the principle of “two states for two peoples.” By most reasonable standards of judgment, the BDS campaign strategy has been a signal failure.


The opinions expressed in INSS publications are the authors’ alone.
Publication Series Chapters
עברית

Events

All events
Iraq – What Looms Ahead?
20 January, 2026
12:00 - 13:00

Related Publications

All publications
TNS/ABACA via Reuters Connect
The US Administration Against the Muslim Brotherhood and CAIR: From Declarations to Action?
What lies behind the Trump administration's actions against political Islam, and what are the implications of these moves?
12/02/26
Interactive Map: U.S. Forces Posture in the Middle East (CENTCOM)
This interactive map highlights the deployment of U.S. military assets and other relevant actors in the region. The current U.S. posture signals deterrence and readiness for offensive military operations, while reflecting a strong preference to avoid a protracted conflict. Combined with intensified ISR activity and diplomatic signaling, this configuration supports coercive diplomacy but also increases the risk of escalation through miscalculation in an already volatile theater. The map is updated regularly and as accurately as possible, based on open-source intelligence assessments and media reporting.
11/02/26
Shutterstock
From Quiet Competition to Open Rivalry: Saudi–UAE Relations
How is the intensifying rivalry between Riyadh and Abu Dhabi manifested, and how does it affect the prospects for normalization between Israel and the Kingdom of Saudi Arabia?
11/02/26

Stay up to date

Registration was successful! Thanks.
  • Research

    • Topics
      • Israel and the Global Powers
      • Israel-United States Relations
      • Glazer Israel-China Policy Center
      • Russia
      • Europe
      • Antisemitism and Delegitimization
      • Iran and the Shi'ite Axis
      • Iran
      • Lebanon and Hezbollah
      • Syria
      • Yemen and the Houthi Movement
      • Iraq and the Iraqi Shiite Militias
      • Conflict to Agreements
      • Israeli-Palestinian Relations
      • Hamas and the Gaza Strip
      • Peace Agreements and Normalization in the Middle East
      • Saudi Arabia and the Gulf States
      • Turkey
      • Egypt
      • Jordan
      • Israel’s National Security Policy
      • Military and Strategic Affairs
      • Societal Resilience and the Israeli Society
      • Jewish-Arab Relations in Israel
      • Climate, Infrastructure and Energy
      • Terrorism and Low Intensity Conflict
      • Cross-Arena Research
      • Data Analytics Center
      • Law and National Security
      • Advanced Technologies and National Security
      • Foreign Information Manipulation and Interference
      • Economics and National Security
    • Projects
      • Preventing the Slide into a One-State Reality
  • Publications

    • All Publications
    • INSS Insight
    • Policy Papers
    • Special Publication
    • Strategic Assessment
    • Technology Platform
    • Memoranda
    • Database
    • Posts
    • Books
    • Archive
  • About

    • Vision and Mission
    • History
    • Research Disciplines
    • Chairman of the Board
    • Board of Directors
    • Fellowship and Prizes
    • Internships
    • Support
    • Privacy Policy and Terms of Use
  • Media

    • Communications
    • Video Gallery
    • Press Release
    • Podcast
  • Home

  • Events

  • Database

  • Team

  • Contact

  • Newsletter

  • עברית

INSS logo The Institute for National Security Studies, Strategic, Innovative, Policy-Oriented Research, go to the home page
40 Haim Levanon St. Tel Aviv, 6997556 Israel | Tel: 03-640-0400 | Fax: 03-744-7590 | Email: info@inss.org.il
Developed by Daat ,Yael Group.
Accessibility Statement
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
No audio version available for this podcast