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Home Publications Memoranda The Battle of Jenin: A Case Study in Israel's Communications Strategy

The Battle of Jenin: A Case Study in Israel's Communications Strategy

Memorandum No. 63, Tel Aviv: Jaffee Center for Strategic Studies at Tel Aviv University, January 2003

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Hirsh Goodman
Jonathan Cummings
The memorandum summarizes proceedings from a conference on media coverage of the battle in the Jenin refugee camp during Operation Defensive Shield. Because coverage of the Jenin operation was such an outstanding example of Israel’s lack of strategic and operational media planning, the Jaffee Center’s Andrea and Charles Bronfman Program on Information Strategy devoted a full day’s conference to the issue to understand essentially what went wrong and why. This memorandum summarizes key points from the conference presentations and includes initial analytical conclusions on media strategy that have been disseminated to the policy community.

 Table of Contents

Preface 7

Introduction 9

Jenin: What Actually Happened?
Jenin: The Operational Considerations, Adir Haruvi 15
The IDF and the Civilian Population, Fuad Halhal 17
Facts, Illusion, and Strategy, Ze’ev Schiff 18
Human Rights and Jenin, Lior Yavne 20
A Critical Analysis from a Reservist’s Perspective, Eylon Javetz 22

Jenin in the International Media
BBC Coverage of Operation Defensive Shield in Jenin, James Reynolds 23
Coverage of Jenin on France-2 TV, Charles Enderlin 25
Reverberations of Jenin in the Arab World, Ehud Ya’ari 26

Strategic Assessment
Damage Assessment: An Overview, Ephraim Kam 28
The Economic Implications of Negative Press Coverage, Dan Propper 29
Jenin: The Diplomatic Cost, Gideon Meir 30

Lessons Learned from Jenin
The Strategic Imperative of Media Awareness, Shlomo Brom 33
Communications and Strategy: Lessons Learned from Jenin, Eival Giladi 34

Keynote
Devising National Strategy on Military-Media Relations, Martin Howard 37

Appendices
Appendix I – Human Rights Watch Report 45
Appendix II – UN Report on Jenin 54
Appendix III – Coverage of the Battle of Jenin in the International Press:
Selected Excerpts

The opinions expressed in INSS publications are the authors’ alone.
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      • Israel and the Global Powers
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      • Glazer Israel-China Policy Center
      • Russia
      • Europe
      • Antisemitism and Delegitimization
      • Iran and the Shi'ite Axis
      • The Campaign Against Iran and the Shiite Axis
      • Iran
      • Lebanon and Hezbollah
      • Syria
      • Yemen and the Houthi Movement
      • Iraq and the Iraqi Shiite Militias
      • Conflict to Agreements
      • Israeli-Palestinian Relations
      • Hamas and the Gaza Strip
      • Peace Agreements and Normalization in the Middle East
      • Saudi Arabia and the Gulf States
      • Turkey
      • Egypt
      • Jordan
      • Israel’s National Security Policy
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      • Israel's Security Strategy
      • Societal Resilience and the Israeli Society
      • Jewish-Arab Relations in Israel
      • Climate, Infrastructure and Energy
      • Terrorism and Low Intensity Conflict
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