The Battle of Jenin: A Case Study in Israel's Communications Strategy

 Table of Contents

Preface 7

Introduction 9

Jenin: What Actually Happened?
Jenin: The Operational Considerations, Adir Haruvi 15
The IDF and the Civilian Population, Fuad Halhal 17
Facts, Illusion, and Strategy, Ze’ev Schiff 18
Human Rights and Jenin, Lior Yavne 20
A Critical Analysis from a Reservist’s Perspective, Eylon Javetz 22

Jenin in the International Media
BBC Coverage of Operation Defensive Shield in Jenin, James Reynolds 23
Coverage of Jenin on France-2 TV, Charles Enderlin 25
Reverberations of Jenin in the Arab World, Ehud Ya’ari 26

Strategic Assessment
Damage Assessment: An Overview, Ephraim Kam 28
The Economic Implications of Negative Press Coverage, Dan Propper 29
Jenin: The Diplomatic Cost, Gideon Meir 30

Lessons Learned from Jenin
The Strategic Imperative of Media Awareness, Shlomo Brom 33
Communications and Strategy: Lessons Learned from Jenin, Eival Giladi 34

Keynote
Devising National Strategy on Military-Media Relations, Martin Howard 37

Appendices
Appendix I – Human Rights Watch Report 45
Appendix II – UN Report on Jenin 54
Appendix III – Coverage of the Battle of Jenin in the International Press:
Selected Excerpts