i24NEWS & INSS National Security Podcast: The Political Football of Soft Power in the Middle East

On this week’s episode of the National Security Podcast, Nicole Zedeck and Dr. Tomer Fadlon from the Institute for National Security Studies explore how Middle Eastern nations use soft power to achieve their strategic objectives. From Saudi Arabia’s bold move to host the 2034 FIFA World Cup to Israel’s leadership in technology and innovation, the region is rewriting the playbook on global influence. But what are the goals behind these strategies, and how are they transforming the region’s global image?