Image vs. Reality: The Delegitimization of Israel in the Wake of Operation Protective Edge | INSS
go to header go to content go to footer go to search
INSS logo The Institute for National Security Studies, Strategic, Innovative, Policy-Oriented Research, go to the home page
INSS
Tel Aviv University logo - beyond an external website, opens on a new page
  • Campus
  • Contact
  • עברית
  • Support Us
  • Research
    • Topics
      • Israel and the Global Powers
        • Israel-United States Relations
        • Glazer Israel-China Policy Center
        • Russia
        • Europe
        • Antisemitism and Delegitimization
      • Iran and the Shi'ite Axis
        • Operation Roaring Lion
        • Iran
        • Lebanon and Hezbollah
        • Syria
        • Yemen and the Houthi Movement
        • Iraq and the Iraqi Shiite Militias
      • Conflict to Agreements
        • Israeli-Palestinian Relations
        • Hamas and the Gaza Strip
        • Peace Agreements and Normalization in the Middle East
        • Saudi Arabia and the Gulf States
        • Turkey
        • Egypt
        • Jordan
      • Israel’s National Security Policy
        • Military and Strategic Affairs
        • Societal Resilience and the Israeli Society
        • Jewish-Arab Relations in Israel
        • Climate, Infrastructure and Energy
        • Terrorism and Low Intensity Conflict
      • Cross-Arena Research
        • Data Analytics Center
        • Law and National Security
        • Advanced Technologies and National Security
        • Foreign Information Manipulation and Interference
        • Economics and National Security
    • Projects
      • Preventing the Slide into a One-State Reality
  • Publications
    • -
      • All Publications
      • INSS Insight
      • Policy Papers
      • Special Publication
      • Strategic Assessment
      • Technology Platform
      • Memoranda
      • Posts
      • Books
      • Archive
  • Database
    • Surveys
    • Spotlight
    • Maps
    • Dashboards
  • Events
  • Team
  • About
    • Vision and Mission
    • History
    • Research Disciplines
    • Chairman of the Board
    • Board of Directors
    • Fellowship and Prizes
    • Internships
  • Media
    • Communications
    • Video gallery
    • Press Releases
  • Podcast
  • Newsletter
  • Campus
Search in site
  • Research
    • Topics
    • Israel and the Global Powers
    • Israel-United States Relations
    • Glazer Israel-China Policy Center
    • Russia
    • Europe
    • Antisemitism and Delegitimization
    • Iran and the Shi'ite Axis
    • Operation Roaring Lion
    • Iran
    • Lebanon and Hezbollah
    • Syria
    • Yemen and the Houthi Movement
    • Iraq and the Iraqi Shiite Militias
    • Conflict to Agreements
    • Israeli-Palestinian Relations
    • Hamas and the Gaza Strip
    • Peace Agreements and Normalization in the Middle East
    • Saudi Arabia and the Gulf States
    • Turkey
    • Egypt
    • Jordan
    • Israel’s National Security Policy
    • Military and Strategic Affairs
    • Societal Resilience and the Israeli Society
    • Jewish-Arab Relations in Israel
    • Climate, Infrastructure and Energy
    • Terrorism and Low Intensity Conflict
    • Cross-Arena Research
    • Data Analytics Center
    • Law and National Security
    • Advanced Technologies and National Security
    • Foreign Information Manipulation and Interference
    • Economics and National Security
    • Projects
    • Preventing the Slide into a One-State Reality
  • Publications
    • All Publications
    • INSS Insight
    • Policy Papers
    • Special Publication
    • Strategic Assessment
    • Technology Platform
    • Memoranda
    • Posts
    • Books
    • Archive
  • Database
    • Surveys
    • Spotlight
    • Maps
    • Dashboards
  • Events
  • Team
  • About
    • Vision and Mission
    • History
    • Research Disciplines
    • Chairman of the Board
    • Board of Directors
    • Fellowship and Prizes
    • Internships
    • Privacy Policy and Terms of Use
  • Media
    • Communications
    • Video gallery
    • Press Releases
  • Podcast
  • Newsletter
  • Campus
  • Contact
  • עברית
  • Support Us
bool(false)

Publications

Home Publications INSS Insight Image vs. Reality: The Delegitimization of Israel in the Wake of Operation Protective Edge

Image vs. Reality: The Delegitimization of Israel in the Wake of Operation Protective Edge

INSS Insight No. 593, August 20, 2014

עברית
Gilead Sher
Einav Yogev
Operation Protective Edge is the third large scale operation that Israel has undertaken since the disengagement from Gaza in 2005 in an effort to strengthen deterrence and restore quiet to the communities in southern Israel and the cities to their north. The images fixed in the minds of millions around the world are the difficult pictures from the fighting in Gaza – in the vast majority of cases, in harsh and biased coverage. Thus while in the short run relative peace and quiet may be obtained, in the long run, for every such round of fighting, Israel pays a much heavier price in public opinion and in erosion of support for its positions in the negotiations with the Palestinians. Consequently, this is not merely a problem of public relations. The struggle is not over Israel’s image alone, but over the very essence of the Israeli narrative, and hence, Israel’s future and security as well.

"We have declared Bradford an Israel-free zone. We don’t want any Israeli goods; we don’t want any Israeli services; we don’t want any Israeli academics coming to the university or college; we don’t even want any Israeli tourists to come to Bradford, even if any of them had thought of doing so."

These remarks were made on August 2, 2014 by George Galloway, Member of Parliament (UK) and former star of the British Big Brother. The British media and public responded with scorn and derision, and Galloway is being investigated by the local police. At the same time, sentiments of this sort that are sounded increasingly in Europe cannot not be dismissed easily, particularly when politicians compete for authorship of the most racist and anti-Israel statements. Their slurs fall on fertile ground among angry masses, in turn increasing the delegitimization of Israel.

Operation Protective Edge is the third large scale operation that Israel has undertaken since the disengagement from Gaza in 2005 in an effort to strengthen deterrence and restore quiet to the communities in southern Israel and the cities to their north. The images fixed in the minds of millions around the world are the difficult pictures from the fighting in Gaza - in the vast majority of cases, in harsh and biased coverage. Only recently, very belatedly, has the presentation of such images become somewhat balanced: Western correspondents departing from Gaza have begun to note the justice of Israeli military actions and Israel’s claims that Hamas made cynical use of civilians as human shields and concealed lethal weapons in civilian facilities, religious sites, and private homes. However, while in the short run relative peace and quiet may be obtained, in the long run, for every such round of fighting, Israel pays a much heavier price in public opinion and in erosion of support for its positions in the negotiations with the Palestinians. Consequently, this is not merely a problem of public relations or of limited effectiveness of video clips from the IDF spokesman or the cumulative negative effect of the pictures of the dead and the destruction in Gaza. While the mobilization of official and independent PR figures for the benefit of Israel’s image is important, the struggle is not over Israel’s image alone, but over the very essence of the Israeli narrative, and hence, Israel’s future and security as well.

As the dust of battle settles, the world will turn to more substantial issues, beyond the condemnations, punishment, and sanctions prompted by the military activity itself. And thus, along with reports of familiar anti-Semitism - attacks on Jews, demonstrations, and expressions of hatred against Jews throughout Europe and around the world - the movement to boycott Israel is expanding politically and among the public. Countries such as Britain and Spain are considering whether to continue to export arms to Israel. At the same time, a PR campaign and a boycott threat forced Starbucks, the largest chain of cafes in the world, to issue a clarification stating that it had not made contributions to the Israeli government or the IDF.

In addition, the Palestinian Authority (PA) has started a process that has received broad support among Fatah leaders that is intended to lead to the PA’s accession to the Rome Statute, which established the International Criminal Court (ICC) in The Hague. This would ostensibly allow the PA to charge that various crimes were committed against the Palestinians and enable it to sue Israeli officials. Indeed, some European Union states had already encouraged the PA to join the ICC if Israel persisted in its settlement policy.

For some time, there have been threats to prosecute Israeli decision makers for alleged war crimes. In 2012, the PA submitted a request to the ICC that was rejected. Now, too, the chances that the move will succeed are slim. While the ICC has 122 members, many countries, including the United States, Russia, and China, have not recognized its jurisdiction. Therefore, the ICC’s ability to leave a significant mark and enforce its convictions legally is limited. In addition, the court does not tend to intervene when a state has the ability to undertake, or when it actually does carry out, an objective, independent investigation of the events that are the subject of the lawsuit.

Furthermore, even if the PA decides it seeks to join the ICC, and there is no certainty that it will be permitted to do so, then in that case, all the territory ostensibly under its control – i.e., the Gaza Strip included – and the crimes Hamas has perpetrated there and from there will be subject to the jurisdiction of the court. Yet irrespective of the final result, in a world where international image has considerable weight, being at the center of international attention because of accusations of war crimes causes damage in and of itself, even in the event of the allegations’ rejection or outright dismissal. There is a danger here of further escalation in the campaign to delegitimize Israel, even by way of a groundless lawsuit.

The fact that the discourse on delegitimization has increasingly penetrated official and public consciousness and action, together with vigorous diplomatic activity by the PA, could erode Israel’s ability to achieve support for its demands to ensure security for its citizens in any future agreement with the Palestinians. Instead of recognition of Israel as an equal party in an ongoing, violent conflict, the attitude toward Israel is likely to be one-sided, based on a distorted double standard and Israel’s historic and future rights may be harmed. If Israel wishes to change the negative tone that characterizes the discourse on delegitimization among the public and decision makers in Western countries and bring about a deep understanding of its fundamental rights and its narrative, it must prepare for this on a national level as quickly as possible.

The campaign against Israel is conducted in four main arenas: political-diplomatic, media, economic, and legal, and the connections between these areas heighten the impact of each independent arena. The government of Israel and private bodies that seek the wellbeing of the country must prepare strategically and make long term, systemic diplomatic and legal efforts to promote the Israeli narrative and end the growing isolation in the respective delegitimization arenas. At the same time, it must block consolidation of the status of the Palestinian state in the international arena and the demarcation of borders if it is not done through negotiations with Israel. The situation must be addressed with multiple systems and dynamic and continuous deployment, given the worrisome and accelerated developments in the campaign to delegitimize Israel in the international arena. In tandem, Israel must initiate a clear plan for graduated progress through partial agreements and independent measures to separate from the Palestinians to create two nation states. Beyond the contribution to Israel’s national security, moving in this direction would likely help in the struggle against Israel’s delegitimization.

This is not just a war of labels and image. The threats to the legitimacy of the state of Israel are deep, broad, and detailed, and they have already reached more influential figures than a controversial Member of Parliament who is seeking to gain sympathy and votes at Israel’s expense. Thus, this is a national mission that requires a senior, full-time minister to strengthen Israel’s legitimacy around the world, allocate a suitable budget for this purpose, and direct relevant officials in the media, law, economics, security, intelligence, and foreign relations.
The opinions expressed in INSS publications are the authors’ alone.
Publication Series INSS Insight
TopicsOperation Protective Edge - July 2014
עברית

Events

All events
Iran, US, Israel, and the Global Jewish Community
10 March, 2026
12:00 - 13:00
Shutterstock

Related Publications

All publications
Strategic Analysis for Israel 2023
Read the INSS Strategic Analysis for 2023
23/02/23
Strategic Survey for Israel 2022
The strategic assessment for Israel for 2021 is shaped by significant uncertainty in three principal areas: the level of success in coping with COVID-19; the modus operandi and policies of the new administration in the United States; and the political developments in Israel. The current assessment is based on a broader conception of national security, which places greater weight than in the past on the domestic arena and on threats to internal stability, social cohesion, values, and fabric of life. This of course does not detract from the urgency of security threats, which remain significant. In the face of this uncertainty, Israel will need to prioritize attention to the internal crisis; adjust itself to the competition between the great powers, which is affected by the pandemic; adapt to the Biden administration and coordinate with it on Iran and other issues; expand alliances and normalization agreements with additional countries in the region; and be ready for military escalation in the north and in the Gaza Strip arena, which could occur even though all of the actors involved prefer to avoid it.
21/12/21
jbdodane (CC BY-NC 2.0)
The Changing of the Guard at the International Criminal Court: Prospects for Israel
The outgoing Prosecutor of the International Criminal Court has bequeathed her successor a complicated and controversial case: investigation of alleged war crimes in the West Bank, East Jerusalem, and the Gaza Strip. How might Israel try to influence the new Prosecutor to overturn the decision on the investigation, and is there any real chance he would do so?
27/06/21

Stay up to date

Registration was successful! Thanks.
  • Research

    • Topics
      • Israel and the Global Powers
      • Israel-United States Relations
      • Glazer Israel-China Policy Center
      • Russia
      • Europe
      • Antisemitism and Delegitimization
      • Iran and the Shi'ite Axis
      • Operation Roaring Lion
      • Iran
      • Lebanon and Hezbollah
      • Syria
      • Yemen and the Houthi Movement
      • Iraq and the Iraqi Shiite Militias
      • Conflict to Agreements
      • Israeli-Palestinian Relations
      • Hamas and the Gaza Strip
      • Peace Agreements and Normalization in the Middle East
      • Saudi Arabia and the Gulf States
      • Turkey
      • Egypt
      • Jordan
      • Israel’s National Security Policy
      • Military and Strategic Affairs
      • Societal Resilience and the Israeli Society
      • Jewish-Arab Relations in Israel
      • Climate, Infrastructure and Energy
      • Terrorism and Low Intensity Conflict
      • Cross-Arena Research
      • Data Analytics Center
      • Law and National Security
      • Advanced Technologies and National Security
      • Foreign Information Manipulation and Interference
      • Economics and National Security
    • Projects
      • Preventing the Slide into a One-State Reality
  • Publications

    • All Publications
    • INSS Insight
    • Policy Papers
    • Special Publication
    • Strategic Assessment
    • Technology Platform
    • Memoranda
    • Database
    • Posts
    • Books
    • Archive
  • About

    • Vision and Mission
    • History
    • Research Disciplines
    • Chairman of the Board
    • Board of Directors
    • Fellowship and Prizes
    • Internships
    • Support
    • Privacy Policy and Terms of Use
  • Media

    • Communications
    • Video Gallery
    • Press Release
    • Podcast
  • Home

  • Events

  • Database

  • Team

  • Contact

  • Newsletter

  • עברית

INSS logo The Institute for National Security Studies, Strategic, Innovative, Policy-Oriented Research, go to the home page
40 Haim Levanon St. Tel Aviv, 6997556 Israel | Tel: 03-640-0400 | Fax: 03-744-7590 | Email: info@inss.org.il
Developed by Daat ,Yael Group.
Accessibility Statement
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.